COPYWRITING
ROCKANDBLUE, a dynamic Scandinavian outerwear brand founded on the energy of rock and roll rebellion and inspired by the strength and focus of modern youth.
Project: Copy for website, social media, promotions and lookbook showcasing brands style, energy and collections.
Challenge: Capture the energy that reflects the life, ideas and emotions of the target audience; young women.
Approach: Explore the common ground that we all share. The desire to be true to ourselves and authentic to our purpose. The challenge to connect with the inner strength that makes everything possible and to move with the changes that the world presents.
Client: ROCKANDBLUE
Location: Svedala, Sweden.
Designed for the days and nights of your life.
Inspired by the strength and focus of modern youth, we choose to design for true identity. ROCKANDBLUE moves with that authenticity in mind. Knowing the dreams and desires that beat beneath the surface are woven into the fabric of the days and nights of your life.
When life changes, change with it.
Founded on the energy of rock and roll rebellion and inspired by the strength and focus of modern
youth, ROCKANDBLUE move with authenticity in mind, creating styles across borders and genres.
With decades of design experience ROCKANDBLUE specialize in designing outerwear and accessories
for all seasons, all occasions and individual style. Our long heritage in leather, reflects the rebellious
strength of Scandinavian design and living.
Freedom of expression and the desire to explore fabric, colour, cut and detailing defines us. The
diverse and progressive collections are today made from materials such as suede, wool, faux fur,
nylon, down and leather.
Bringing style and functionality together is what makes us what we are. ROCKANDBLUE is represented by the people. The streets are the catwalks. Show the world who you are through fashion and wear what you want to be. Wherever life takes you, find strength in your true identity.
For the coldest Nordic winters to the midnight sun of the brightest summers. From functional warmth to hardwearing toughness, to the bright colours of the lightest summers, ROCKANDBLUE design for the days and nights of your life, whatever they bring.
Our lives are full of change. So, when life changes, change with it.
