High In The Arctic – Expanding Minds, Elevating Vibes

High In The Arctic is a consciousness-led collective emerging from the Arctic Circle. Rooted in connection, creativity, and presence, the project exists to transmit warmth and clarity from the North into the wider world.

We shaped a psychedelic visual identity grounded in Arctic landscapes and inner terrain, translating stillness, expansion, and subtle altered states into a coherent visual language, with quiet nods to the classic psychedelic era of the late 1960s and early 1970s.

The Identity – Inner Landscapes

The identity draws from northern environments and subconscious geometry. Organic contours, layered structures, and atmospheric forms come together in imagery that feels quiet, immersive, and introspective.

Rather than aiming to overwhelm, the illustrations invite the viewer inward, evoking curiosity, reflection, and a sense of slow expansion.

Color Palette – Polar Light

Inspired by polar skies and shifting light, the palette moves between deep, subdued tones and luminous highlights. Cool blues and purples are balanced with warmer accents, echoing the contrast between Arctic vastness and human presence.

The colors are designed to support atmosphere and depth, allowing the imagery to breathe.

Typography – Confident Restraint

The typography is bold yet composed. Clear, grounded, and expressive without excess, it provides structure and contrast to the organic visuals.

Used with intention, the type anchors the identity while leaving space for interpretation and openness.